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…the art and science of scent marketing

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Yes. When an aerosol is sprayed into the air and a portion of it is inhaled, our lungs come in contact with the gaseous component, as well as spray particles having a diameter of between .5 and 16-micrometers. Particles below 1-micron have properties akin to those emitted by cooking or lit candles.

 

These particles do not stay in your lungs. They are detected by the olfactory sensors, and remain airborne for a period after the source of origination has stopped, depending on the amount of airflow in a room. Workers in restaurants, bakeries, food plants, pet stores, beauty salons, and candle and perfume shops are all exposed to these sub-micron particles without ill effect.

 

Conventional aerosols produce droplets varying in sizes between 30 and 100-microns in diameter. Particles with a mean diameter of 10-microns or greater typically do not get far beyond the nose and nasal cavity. Particles of these sizes tend to fall to the ground quickly and even settle on surfaces close to the aerosol spray head.

 

Large molecule sprays such as this can cause irritation when exposed to eyes, nasal passages, and skin.

 

Clearly Better Scents™ vapor consistently measures in the 1-micron range. According to NIOSH/CDC data, particles with a 1-micron diameter take 12 hours to settle. This makes our particles extremely effective relative to conventional aerosol droplets with respect to scent delivery and perception at ultra-low concentrations.

 

This equates to a fragrance concentration in the air of less than 1 part per million (1ppm) over a 24 hour period. Persistent exposure to this level of diffused scent is negligible and poses absolutely no safety risks. Any allergens contained in the diffused fragrances are at minimal concentrations in the neat perfume oil and pose no threats or safety risks to anyone exposed to the scent.

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Find answers to many frequently asked questions

Please use the FAQ below as a resource to find answers to many common questions and concerns regarding scents, fragrances and aromas. If you have any additional questions, please contact Clearly Better Scents.

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Are the fragrances safe?

All Clearly Better Scents™ products comply with the highest level of safety and regulatory compliance. Our aromas are purchased from world-renowned flavor and fragrance houses. These suppliers are members of the International Fragrance Association (IFRA). Clearly Better Scents™ will only sell products that have been produced by IFRA member companies that adhere to the IFRA Code of Practice.

 

The IFRA Standards form the basis for the globally accepted and recognized risk management system for the safe use of fragrance ingredients and are part of the IFRA Code of Practice. This industry system is self-regulated based on risk assessments carried out by an independent Expert Panel.

 

The Expert Panel is composed of renowned independent experts from related fields including dermatology, toxicology, pathology, and environmental sciences. Their role is to evaluate the data on a fragrance to see if it supports the current use level, ensuring there is no risk to you as the consumer.

 

In cases where the safety assessment does not support the current use, the expert panel instructs the IFRA to issue a standard restricting or banning a material.

 

The IFRA Code of Practice is a comprehensive document supporting the IFRA commitment to providing products that are safe for use by consumers and to the environment. It applies to the manufacturing and handling of all fragrance materials for all types of applications and contains the full set of IFRA Standards.

 

Abiding by the IFRA Code of Practice is a prerequisite for all fragrance supplier companies that are members of IFRA, either directly or through national associations.

 

Amendments to the Code of Practice, if required, are issued annually based on new scientific developments. These amendments contain new usage restrictions or revisions to existing usage restrictions. The IFRA Code of Practice is distributed worldwide and is in the hands of all member associations and their member companies, including government regulated bodies.

 

Clearly Better Scents™ aromas comply with IFRA Standards as set out in the Code of Practice.

 

When you receive a Clearly Better Scents™ aroma you will also receive an IFRA Letter of Compliance and a Material Safety Data Sheet (MSDS). The Letter of Compliance verifies that the aroma adheres to the Code of Practice and the most recent IFRA amendments. The MSDS provides workers with procedures for handling or working with the aroma in a safe manner.

 

It is our goal at Clearly Better Scents™ to provide you with a pleasant and safe fragrance experience.

To what safety standards do you hold your products?

Fragrances are complex mixtures of organic chemicals (carbon-based materials). This category of ingredients includes synthetic aliphatic and aromatic hydrocarbons, terpenes, alcohols, phenols, glycols, aldehydes, esters, ketones, acids, amines, and natural materials including oils, resins, and concretes.

 

Fragrances contain anywhere from 5 to 1000 ingredients and are used at levels from .02% up to 100% pure oil in a finished application. The Clearly Better Scents™ scent diffusion equipment uses pure perfume oil. All perfume oils used by Clearly Better Scents™ are IFRA/RIFM compliant and adhere to the highest level of regulatory compliance.

 

The pure perfume oil (fragrance) and diffusion system meet all regulatory standards set forth by CARB VOC (California Air Resources Board - Volatile Organic Compounds) legislation.

What kinds of chemicals are in the fragrances?

There is a considerable and growing body of academic and commercial studies which support the principle of scent influencing perceptions. Many of us have had an experience such as smelling popcorn in a movie theater, or cotton candy at a carnival and having it inspire us to order some of our own.

 

It's likely you've also had an experience where you caught an unpleasant "whiff" of something and wanted to get away from that odor - hence the proliferation of restroom odor control programs.

Can a fragrance influence a person's behavior?

From a marketing or branding perspective, all sorts of familiar examples already exist of successful fragrance "messages" that support a retailer's marketing objectives. From "new car" smells in showrooms to "designer" fragrances marketed to both men and women, these scents are intended to enhance and support the "brand identity and image" of a particular designer.

 

As with color schemes, lighting, store design and background music, scenting for specific retail or public space environments are decisions made by marketers which they feel will provide congruence with their brand message.

 

There are industry-known "basics" which are the starting places from which more refined, complex, targeted fragrance blends are developed. Cinnamon and mulling spices evoke the holiday season, citrus scents evoke a refreshing morning orange juice and lavender and vanilla have been used to evoke calming, relaxing emotions since Roman times.

 

We're equipped with an extensive library of known scents which we've developed over time with our customers, and use it as a starting point. We can work from this library to help marketers and managers determine the scents they feel will best convey and support the message or emotions they want to evoke in their customers, clients, and visitors.

 

Our world-class perfume suppliers bring their decades of experience to bear as we develop custom, signature scents with our clients who desire this level of uniqueness.

How do you determine which fragrances to use in a given application?

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